26 September 2008

How do you measure value?

How do you measure the value of your customer?
Most companies put a value on how much they make per customer.

Maybe companies should think about another metric: the value a customer gets from a company. The real value is if the customer ever comes back. The cost of acquiring a new customer is always more expensive than keeping current customers.

Instead of pure greed, how about asking customers how much they value us?

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